With so many different social media platforms active today, businesses often struggle with knowing which ones to use, which ones are most effective, and how often to post content.We'll go through a few options and provide some suggestions on post content.
Keep in mind this is a very general guideline.Every business is different, and as such, each businesses approach to social media should be different as well.If you are struggling, contact us at Reality Bytes for some advice, we are happy to help.
Facebook is the KING of social media with a large percentage of the globe in their platform. If you have a business, you need to keep an active Facebook presence, it's highly recommended.When maintaining your business page, it is important to remember that users are bombarded with content on Facebook all day long, so you want to keep your post content exceptionally relevant, and we recommend one to two posts MAX per day.Facebook has excellent tools for managing the user engagement on your posts.You can track engagement based on a number of factors to refine and improve your presence.When used correctly, Facebook is one of the best tools for getting your message out to the world.
LinkedIn is another important platform, especially for businesses.In fact, LinkedIn is business only, there is not much of a personal aspect to it.Think of it like your recruiting tool for new employees or to showcase your business services to other business professionals.We recommend one post per day to keep your audience engaged.Again, keep your information relevant, and often less is more here.
Twitter – Twitter is different for a lot of reasons, one of which being the very short and concise messages used on the platform.Also, it is not uncommon to post 3 or more times per day on Twitter to keep your audience engaged.
Instagram is one of the newer kids on the block but it is getting very good reviews from business owners.They often find that their posts on Instagram get much more traction than other platforms.Instagram is much more about the visual aspect, heavily focusing on images and image quality, so you want to approach it as more of an abstract art form of social media.One effective tool is to take visually appealing photos of your products and share them out.Try lighting effects or sharp angles to create interesting photos that get noticed.
Google+ is yet another social media platform that is quite active.Utilizing Google+ has the added benefits of improving your search engine ranking with Google more than other platforms.It's very similar to Facebook but with a cleaner faster interface.Approach it with the same view as Facebook in that you should post on average 1 post per day.
If you want to engage potential customers on social media but don't know how, or don't have the time to manage it all, we have a social media management platform that is very much hands off.Our media expert will custom tailor a package for your specific business, and handle all aspects of managing it, posting your content, and taking photos or video whenever required.For more information, you can give us a shout at Reality Bytes anytime and we'll put you in touch.