Google has established G Suite as a secure, enterprise-ready, AI–powered productivity and collaboration platform. With its broad set of capabilities, G Suite offers a strong value proposition to customers.Wayne Kurtzman, IDC group
Over 4 Million businesses currently use GSuite, so this price increase does reflect a huge revenue generator for Google. Google is citing the reason for the price increase is the increased value added by the new applications that were added into GSuite over the past several years. The info-graphic below is directly from Google, which shows the advances that GSuite has made over the years. This is the first ever price increase to the product since GSuite was launched 10 years ago.